Cookie notice

Your choices

Choose Reject optional, Accept all, or Settings. Analytics, Advertising and External media are separate choices and are off until you choose them. You can change or withdraw your choice using Cookie settings. Rejecting optional technologies does not prevent you reading our pages, requesting the snapshot or booking a call.

We remember your choice for 180 days using scale_consent_v1. It contains your category choices, policy version and decision/expiry times, not your name, email or advertising identifier. The preference is shared between our main site and blog. We ask again when it expires or when a material change requires a new choice.

Essential functions

Essential technologies remember your privacy choice, protect the site and support a function you request. They are not used by SCALE for optional advertising or audience measurement.

Security cookies may not be set on every visit. HighLevel/LeadConnector provides our forms and booking functions. Submitting a form sends the information you enter to that service so we can fulfil your request; it does not give permission for optional analytics, advertising or promotional emails.

Analytics — optional

With Analytics enabled, Google Analytics measures visits and interactions so we can improve the site and understand enquiries. Google Tag Manager manages the approved analytics tags; it is a delivery tool, not an additional permission for advertising.

_ga and _ga_K3WQ1KQGSB distinguish browsers and maintain analytics session information. Google documents a default duration of up to two years, although browsers can shorten it. Our October 2026 browser check observed expiry approximately 400 days ahead. Activity can refresh expiry. Cookie expiry is separate from the retention of information already received by Google; our Privacy notice explains the current Analytics retention settings.

Advertising — optional

With Advertising enabled, the Meta Pixel measures website activity and can support advertising audiences. _fbp identifies a browser and _fbc, when present, records information associated with a Meta ad click. Our configuration check observed 90-day expiry. Meta may associate activity with your Meta account. Allowing this category does not also enable Google advertising products.

Conversion markers — optional

With your Analytics or Advertising choice, we may store a browser marker to avoid reporting the same snapshot or booking conversion repeatedly. Markers use an internal reference and a timestamp, not your form answers. Analytics and Advertising markers are separate; we only create a marker for a category you have allowed.

The duplicate-reporting window is 180 days. Browser local storage does not expire automatically, so expired markers are removed when you next use a page that can access them. When such a page observes withdrawal of the relevant permission, it also removes that category’s markers. A choice changed on the blog cannot immediately remove storage belonging to the main site; cleanup occurs on the next main-site page with these controls. You can also clear markers through your browser’s site-data settings. If storage is unavailable, conversion reporting may be limited while forms and booking still work.

External media — optional

Embedded YouTube and Google Drive videos connect to the provider only after you enable External media and choose to play the video. Google receives technical information such as your IP address and the requested content, and may use cookies or associate viewing with your Google account. The technologies depend on the player, browser and your Google sign-in state. Where offered, you can use the external video link instead; the provider’s own privacy and cookie controls apply there. Videos delivered as ordinary media files are assessed separately from these embedded players; their delivery does not grant analytics or advertising permission.

Withdrawing consent and existing cookies

Cookie settings lets you stop future optional activity. If a previously loaded service requires a page reload to finish stopping, we show a reload control so you can save any unfinished form first. We remove accessible optional first-party cookies where technically possible. Some provider cookies cannot be removed by SCALE; you can clear them in your browser or use the provider's controls. Clearing cookies may also remove your saved choice, so we will ask again.

Older cookies may remain in a browser from an earlier visit even when their original tag no longer runs. Their presence alone does not show that a new request has been sent. We check requests as well as storage when verifying the controls.

More information

Read our Privacy notice for who controls your information, providers, international processing, retention and your rights. Contact [email protected] about these choices.

Provider information: Google cookies, Meta cookies, Google/YouTube/Drive privacy, and Cloudflare cookies.