Privacy notice
Last updated:
Who is responsible for your information
SCALE is operated by SCALE HQ LTD, company number 17106102. We are responsible for the personal information described in this notice.
Email [email protected], or write to 20 Wenlock Road, London, England, N1 7GU about your information or privacy choices.
This notice covers SCALE's main website, blog, enquiries, call bookings and free snapshot delivery. If we operate a system for a client under their instructions, that client's privacy notice applies to information they collect through that system.
What we collect and why
Enquiries and bookings. We collect the contact and business information you provide, including your name, email, phone number, website, offer, business goals, revenue range and appointment details. We use it to respond, prepare for your call, manage the booking and discuss or provide the service you request. Required fields are identified on the form. Without information necessary for a booking or service, we may be unable to provide it.
For an individual considering or buying our service, our basis is taking the steps requested before a contract and performing that contract. For a person acting on behalf of a business, our basis is our legitimate interest in responding to relevant business enquiries and managing the business relationship.
Free snapshot. We use your first name and email to deliver the five-system snapshot and the setup information you request, and to handle related support. A request for the snapshot is not permission for advertising cookies or unrelated promotional messages.
Site operation and security. Hosting and security services process technical information, including IP addresses and request logs, to deliver pages, provide requested functions and protect the service. Our basis is our legitimate interest in running a reliable and secure service.
Please do not put sensitive personal information or other people's private records into our free-text forms.
Analytics, advertising and videos
Optional technologies have separate choices in Cookie settings. You can reject them and still read our pages, request the snapshot or book a call.
Analytics. If you allow Analytics, Google Analytics receives visit and interaction information such as pages viewed, referrals, browser/device details and events. We use it to understand how people use SCALE and which journeys lead to enquiries. We do not include your enquiry text, email address or telephone number in Google Analytics events.
Advertising. If you allow Advertising, Meta technologies receive website activity and technical identifiers for advertising measurement and advertising audiences. Meta may associate that information with your Meta account and use it under its own policies. We currently do not use server-side contact matching for these website journeys.
External media. If you allow External media and choose to play an embedded video, YouTube or Google Drive connects to your browser to provide the player. Google receives technical information such as your IP address and the requested content, and may use cookies or associate activity with your Google account. Where offered, you can instead open the video on the provider’s site without enabling embedded playback on SCALE. That site’s privacy controls apply there.
Our basis for these optional technologies is consent. Select Cookie settings to change or withdraw it. Withdrawal stops the relevant future activity; it does not change the lawfulness of processing based on consent before withdrawal. Our Cookie notice explains the technologies and controls.
Requested messages and optional marketing
Messages needed to deliver a resource, respond to your enquiry or manage a booking are separate from optional promotions. We record the applicable permission for promotional communications and provide a way to unsubscribe. Where consent is required, it must be a separate, optional choice. You can object to direct marketing at any time by using the unsubscribe link or emailing us.
Cookie choices and email preferences are separate. Rejecting advertising cookies does not unsubscribe an existing email subscription, and requesting the snapshot or booking a call does not grant advertising-cookie permission.
Providers and sharing
We use HighLevel/LeadConnector for website and funnel hosting, forms, CRM, requested messages and booking functions. Our WordPress hosting and network/security services support the blog and delivery of the sites. Google Analytics, Meta, YouTube and Google Drive receive information for the optional purposes described above when the corresponding choice is enabled.
Only information needed for the relevant function should be provided to each service. Staff and service providers access information as needed for their work. We may disclose information when required by law or when necessary to establish or defend legal rights. Your enquiry and booking details are not public blog content or case-study material.
You can read more about the providers' processing:
International processing
Some providers process information outside the UK, including in the United States. HighLevel's published data processing agreement includes provisions for international transfers, standard contractual clauses and a UK transfer addendum. Google and Meta describe their international processing and safeguards in their privacy and data-protection terms. The applicable arrangement depends on the provider, service and destination. Contact us for information about the safeguards relevant to your information or to request a copy where available.
Retention
We review unsuccessful enquiries and inactive snapshot-only contacts after 12 months without meaningful contact. We remove information no longer needed, while preserving active discussions, relevant legal records and the minimum information needed to respect unsubscribe requests. An email open alone does not restart that review period.
We keep service and client information while it is needed to provide the service and to meet applicable accounting, contractual or legal obligations. We assess the purpose, whether the relationship remains active, any unresolved complaint or dispute, and the applicable legal requirements when deciding what must be kept. Suppression records are kept separately where needed to avoid contacting someone who has opted out.
Our current Google Analytics settings retain event-level data for two months and user-level data for fourteen months, with the user period reset by new activity. These settings do not govern aggregated reports in the same way. Cookie expiry is also separate from the retention of enquiry, service or provider records.
Your rights
Depending on the circumstances, you can request access, correction, deletion, restriction or a portable copy of your information. You can object to processing based on legitimate interests and to direct marketing. You can withdraw consent where processing relies on it. We may need to verify your identity proportionately before handling a request.
Contact [email protected]. You can also complain to the UK Information Commissioner's Office or the relevant authority where you live. You do not have to contact us first to exercise that right.
Other websites and changes
Third-party websites, including social profiles and HighLevel affiliate destinations, have their own privacy practices. Their notices apply when you use their services. Affiliate links are disclosed where used.
We update this notice when our practices change. If an optional tracking purpose materially changes, we request a new choice before enabling it.